digital advertising

Business

Billboards, Mailers and Guerilla Tactics: How Old-School Marketing Is Making a Comeback

Opinions expressed by Entrepreneur contributors are their own. Have you ever found yourself looking at a piece of marketing material…

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Business

Ads on podcasts and audio platforms prove to be more effective with the audience

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Whether as…

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Business

The Good, the Bad and the Ugly of Paid Ads

Opinions expressed by Entrepreneur contributors are their own. Paid advertising has long been considered a popular customer-outreach method because, well,…

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Business

Can this A.I. startup bring back the three-martini lunch?

Imagine the life of an advertising executive and a scene from Mad Men is likely to come to mind: Don…

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Business

Commentary: Marketers can’t predict what you’ll buy—even if they use A.I.

Popular media has been warning us about the ability of unsavory marketers and other bad actors to predict and even…

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Business

Commentary: The web must change its business model if it wants to become truly global and multilingual

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Business

Commentary: How A.I. can make digital advertising less creepy

We all know the shortcomings of digital advertising. You buy something online, and for days afterward you might be deluged…

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Business

How this company is using A.I. to help companies maximize their marketing spend.

We’ve written before about the struggle companies are having realizing financial gains from artificial intelligence. Too often A.I. projects disappoint.…

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Business

The Facebook ad boycott ended months ago. But some big companies continue the fight

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Business

Google says it isn’t a dangerous monopoly. Here are its 4 key arguments

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